“Alright, but what is this?”
Burn It Down is a signal for marketers who know the system is broken—and aren’t waiting around for permission to fix it.
It’s part media brand, part intelligence drop, part strategic rebellion.
Built for the ones who still give a damn, Burn It Down delivers:
- No-bullshit breakdowns of what’s actually happening in B2B marketing
- Tactical frameworks you can use today (not 47-slide decks no one implements)
- Investigations into vendor influence, intent scams, and pay-to-play ecosystems
- Psychological warfare guides for navigating toxic orgs and misaligned execs
- Brand and demand strategies forged in live fire, not brainstorms
If you’ve ever felt like marketing became a game of theater and spreadsheets—
You’re not imagining it.
This platform exists to help you do something about it.
“What do I get?”
This isn’t a weekly newsletter written to hit a deadline.
It’s a high-output, high-signal feed of strategic insight, teardown, and fire—
Built for people who want to think sharper and move faster.
Here’s how it works:
- Free subscribers get 2–4 essays a month
- Paid members get deeper, more frequent drops—including frameworks, breakdowns, live case studies, audio/video, and early access to experiments
There are no “quiet months” here. There’s always something coming.
Sometimes it’s tactical.
Sometimes it’s surgical.
Sometimes it’s a f***ing grenade.
You won’t agree with everything—That’s the point
What we can promise is this:
- It won’t be fluff.
- It won’t be curated links.
- It’ll be something that rebuilds how you think about marketing—
or makes you want to torch the part that’s broken.
“What is this not?”
- It’s not another newsletter with ‘insights’ you already saw on LinkedIn.
- It’s not a community pretending to be a movement.
- It’s not a playground for brand deals.
- It’s not safe. And it’s not for everyone.
"Who is this for?
- Marketing leaders looking for clarity
- Founders who care about signal, not spin
- Operators sick of vanity metrics and tech vendor propaganda
- People who give a damn about how buyers actually think
"Who's behind all this?"
Burn It Down was created by Clark Barron — the outspoken CEO of Ronin and host of Demand Gen Therapy. He built this platform as an act of rebellion—and reconstruction. After his first marketing campaign almost landed him in jail, he’s been taking over the world of B2B tech and cybersecurity marketing as a disruptor, setting vendors on the right path with a deep understanding of the psychology of buyers and practitioners alike.
...and he's pissed.
