They’ll say I’m angry. That this is performative. Clickbait. Self-righteous.
Good.
Because what you heard — that marketing is just tactics and tools, that buyers and sellers are aligned, that influence is earned — that was the con.
This platform exists to call it what it is.
To say out loud what most marketers only admit to each other in DMs.
To reclaim marketing from the vendors who turned it into a pyramid scheme.
What you heard was rage.
What you’re reading now — is the truth behind it.
If you’ve ever:
- Sat in a boardroom and thought, “Everyone here is full of shit.”
- Been told to “just trust the funnel.”
- Had your strategy dictated by a vendor’s roadmap.
- Pretended to be impressed by a campaign you knew would flop.
- Been gaslit into thinking you’re “too emotional” for giving a damn —
You’re one of us.
You don’t need another newsletter.
You need rage.
You need clarity.
And you need a place to put it.
Burn It Down is for the people who aren’t just angry — they’re awake.
And they’re done being quiet.
It’s a breach in the signal — for the marketers, founders, and operators who’ve been quietly losing their minds while everyone else plays pretend.
To the ones who’ve been told to make it pop, make it viral, make it convert — but not make it matter:
This is for you.
Welcome to Burn It Down.
